Instead, ask how, when, what, and image-based questions, like: Try to avoid questions that result in “yes or no” answers. Start with easier, close-ended questions to “break the ice.” If you’re recording the conversation, first ask their permission to do so. Make sure to also explain the purpose of the interview and give them a quick road-map of what they can expect (what kinds of questions will be asked, how long it will take). How to Engage with Employees to Drive Organizational ChangeĬonnect with the person you’re interviewing through small talk about a safe, neutral topic (“how’s your day going so far?”) and thanking them for taking the time to talk with you. We recommend four key steps in interviewing staff as part of evaluating and sharing your organizational change initiative: Connect, Listen, Record, and Write. Interviews and surveys are effective techniques for gathering stories from employees and key change management personnel because they allow you to hear personal insights on the initiative. Now that you are creating a powerful culture of sharing and listening, it’s time to consider how to gather and circulate stories strategically within your larger organization and to key external audiences. How to Collect Stories of Organizational Transformation Such integrative strategies will inspire a culture of storytelling that will help you gather stories from the bottom-up as well as circulate strategic messages from the top-down. Build a space for sharing stories or “notable quotes” into exit briefs or evaluation interviews/surveys that are already being conducted as part of your organizational change efforts.We call these “notable quotes” and recommend placing them in a shared document, like a Google Sheet. Encourage staff to write down and share quotes they hear about organizational change efforts.Schedule a monthly or quarterly “open-mic” assembly for story-sharing around particular organizational topics.Use the first 5-10 minutes of every meeting for swapping success stories.If story-swapping isn’t currently part of your organizational culture, here are some creative ways we’ve seen storytelling become integrated into organizational change initiatives: Organizational storytelling and story-sharing can transform your culture and provide staff with a voice for contributing their ideas and reflections. Explore our professional writing and content strategy sessions to learn more about how to become an Untold client. As expert writing consultants, we support thought-leading organizations in collecting, analyzing and spreading stories that drive organizational missions. The story-sharing techniques in this guide will help you engage people across your organization-from front-line staff to executive leadership-in order to tap into the collective intelligence of your organization and achieve greater engagement in your organizational transformation. In this fully self-paced virtual experience, we share insights from interviews with 100 innovation leaders about how to leverage storytelling to inspire change and accelerate innovation.Ĭhange requires engagement. For deeper insights delivered in a high-impact experience, be sure to also explore Untold’s Virtual Innovation Storytelling Training experience. In this guide to storytelling for organizational change, we’ll share tips for collecting stories about organizational change and communicating effectively to internal and external stakeholders. Gain formative feedback on your organizational transformation that can help your team revise and tweak your efforts into the futureĪlthough storytelling is part of our collective DNA, crafting persuasive stories with the purpose of driving organizational change calls for careful strategy.Enlighten the general public about your expertise and experience.Inform customers and external stakeholders about your organizational vision and the changes in effect.Engage internal stakeholders in cultural transformation.By telling stories of the innovations resulting from organizational change efforts, you can: Etched on our memories more vividly than numbers and statistics alone, stories captivate, inspire, and persuade. Few things are as compelling as a great story. Organizational Storytelling Fuels Continuous Improvementįor organizations committed to continuous improvement, stories are key to creating and sustaining organizational change.
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